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Chet Rock brings together the very best in sub youth culture style with an iconic ‘TOO FAST TO LIVE TOO YOUNG TO DIE’ alternative attitude.
Taking inspiration from the Mods on the Brighton beach front in the 60’s to the punks on streets of the Kings Road in the 70’s Chet Rock blur these distinctive styles making it relevant for the modern day individual.
The iconic monochrome checkerboard element featured throughout the collection sits alongside red tartan. This represents Chet Rocks retro aesthetic in drawing inspiration from notorious British youth cultures, who were at the forefront of a change in attitude.
Suitable for the furious lifestyle of the rockers Chet Rock denim is cut raw with deep turn up’s for a slim and sharp fit, and a looser utility shape complete with brace’s buttons suitable for those with a punk rock ska attitude and blue collar workers alike.