Crafted, detail rich apparel with a contemporary take on vintage references which is born to be worn and re-worn.

Chet Rock established to realise an idea conceived in the 60’s in the stock room of our grandfathers Petticote Lane fashion store. Now under the guidance of the 3rd generation of the family, Chet Rock remains true to its East London roots, which is both evident in the quality and style.

Chet Rock combines its British heritage with an interest in all thing’s music and an unwavering passion for made to last, balancing luxury techniques with streetwear elements, showcased as ready-to-wear collections. From our vintage styles with a current twist to the quality of our fabrications and garment construction Chet creates for the long-term.

With no real formal training in fashion design, Chet credits its understanding of garments and construction to its long family heritage within the industry. Which has built a formidable foundation and understanding of how each piece is brought to life and subsequently allowing a story to be told through each collection.

Want to know more … Messages us @chetrockclothing or keep it old school and email us at help@chetrock.com or call our customer service team on 0808189013