Inspired by the classics, crafted for the here and now. Based in London, Chet Rock combines its British heritage with excellent craftsmanship to bring you quality pieces that are made to stand the test of time. Inspired by our grandfather who owned a wholesale shop amongst the hustle and bustle of Petticoat Lane in the 60s, the clothes give a subtle nod to classic rockabilly style with inspiration from Japanese Americana. We believe in the concept of slow fashion, taking pride in the design and manufacture of our clothes to ensure their longevity. Our clothes are here for a good time, and a long time.