Chet Rock is a London-born brand blending heritage with the bold energy of modern streetwear. Named after our founder’s grandfather, Chet—who immigrated to London in the 1950s and carved out a life through hard graft and hustle—our story is grounded in resilience, culture, and legacy.

 

From the rubber factories to the stalls of Petticoat Lane, Chet’s journey inspires everything we do. Our collections fuse timeless workwear with the sounds and subcultures that shape today’s streets.

 

At Chet Rock, movement is a mindset. Our mottos — Keep it Movin’ and Restless Energy — pulse through every stitch. Whether you're performing, creating, or just living loud, our designs are built for people going places.

 

Chet Rock isn’t just clothing. It’s a story you wear.